L.O.O.M. (or more officially L.O. Creative Studio 2925177-8) is a Helsinki-based, female-owned company that offers premium secondhand and vintage clothing for modern wardrobes.

Our style is a reflection of L.O.O.M.´s Laura Ohtonheimo´s creative past, 10 years in London, one of the fashion capitals of the world. Her experience in fashion and design buying, visual merchandising and styling ensures that the pieces we pick are of great quality, beautiful and easily transferrable to any wardbrobe.

Every piece is carefully curated by Laura for women who want a personal style that doesn´t pass you by on the streets. A style that is not dated but timeless. Feminine clothing mixed with a bit of edge, oversized silhouettes and layers layers layers. Fashion is all about expressing who we are, not blending in.  It is the first line of communication between people. It needs no words.

We go the extra mile by measuring each item to minimise unnecessary returns. We also challenge you to get creative and to think outside your size. Lets not burden this one planet of ours with fast fashion. We care about the planet and we hope you care for it too by choosing to shop preloved fashion.

We think, You can look good and be good.


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